TRIBHUVAN UNIVERSITY
INSTITUTE OF SCIENCE AND TECHNOLOGY
2080 B.S.
Candidates are required to give their answers in their own words as far as practicable.
Group A
Long Answer QuestionsAttempt any Two questions.
- 1What is competitive advantage in a business model? How can firms achieve competitive advantage using dimensions of asymmetry, complementary resources, perfect market and leverage?
- 2What is a digital wallet? How does it work? Describe the payment authorization and payment capture operations of SET.
- 3What is display ad marketing? How attrition rate, view-to-cart ratio, acquisition rate and retention rate influence display ad marketing?
Group B
Short Answer QuestionsAttempt any Eight questions.
- 4What are some of the factors driving the growth of social e-commerce?
- 5What is EDI? Describe the significance of EDI in e-commerce? Justify your answer with an example.
- 6What is virtual currency? How does it work? Mention the usages of virtual currency in e-commerce.
- 7What is a catalog in e-commerce? How are catalogs created?
- 8What is an intrusion? How intrusion detection systems are used to ensure security in e-commerce?
- 9What is social engineering? How access control mechanisms are used in e-commerce for authorization?
- 10How fan acquisition, amplification and brand strengthening is done using Facebook marketing tools?
- 11What is the significance of recommendation systems in e-commerce? How is collaborative filtering different from content based?
- 12How provisions relating to digital certificates are defined in the electronic transaction act of Nepal?