Introduction
E-commerce, E-business, Features of E-commerce, Pure vs, Partial E-commerce, History of E-commerce, E-commerce Framework (People, Public Policy, Marketing and Advertisement, Support Services.
E-commerce Business Model
E-commerce Business Model, Elements of Business Model, Types of Revenue Models, B2C Business Models: E-tailer, Community Provider, Content Provider, Portal, Transaction Broker, Market Creator.
Electronic Payment System
E-payment System, Online Credit Card Transaction, Online Stored Value Payment System, Digital and Mobile Wallet, Smart Cards, Social/Mobile Peer-to-Peer Payment Systems, Digital Cash/e-cash, E-Checks.
Security in E-Commerce
E-commerce Security, Dimensions of E-commerce Security: Confidentiality, Integrity, Availability, Authenticity, Nonrepudiation, Privacy, Security Threats in E-commerce: Vulnerabilities in E-commerce.
Digital Marketing
Digital Marketing, Online Advertisement, Ad Targeting, Search Engine Marketing, Keyword Advertising, Search Engine Optimization, Display Ad Marketing, Interstitial Ad, Video Ad, Advertising Exchanges.
Optimizing E-commerce Systems
Search Engine Optimization, Working mechinaism of Search Engines, On Page SEO, Off Page SEO, Page Ranks, Using Google Aanalytics, Social Media Analytics, Recommendation Systems: Collaborative.
