Introduction
E-commerce basics; features; pure vs partial e-commerce; history; framework elements.
E-Commerce Chapters
B.Sc. CSIT - Sixth Semester
E-commerce Business Model
Business model elements; revenue models; B2C models such as e-tailer, portal, broker.
Electronic Payment System
Credit card transactions; stored value systems; digital wallets; smart cards; peer-to-peer payments.
Building E-commerce System
Catalogs, shopping carts, transaction processing; backend components; databases and applications.
Security in E-Commerce
Security dimensions: CIA, authenticity, privacy; threats and vulnerabilities.
Digital Marketing
Online advertising; SEM; keyword ads; SEO; display ads; video marketing.
Optimizing E-commerce Systems
Search engine optimization; analytics; social media metrics; recommendation systems.