International Marketing (MGT428) — Notes, Syllabus & Past Questions

Strategic marketing concepts in the global business environment.

Elective Course5 Chapters
Chapter 1Past Questions

Introduction

Concept and growth of international marketing, International marketing tasks, Stages of international marketing involvement, Strategic orientations in international marketing.

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Chapter 2Past Questions

International Marketing Environment

Cultural environment: Concept and origins of culture, Elements of culture, Cultural barriers in international trade, Importance of international cultural knowledge and cultural change in marketing.

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Chapter 3Past Questions

International Marketing Research Global Marketing Information System

Concept and Scope of international marketing research, Process of research - problem identification and research objectives, Concept and components of marketing information system.

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Chapter 4Past Questions

International Marketing Management

Product development for international markets - quality, green marketing, and adaptation issues, Marketing opportunities in services, Challenges of managing brands globally.

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Chapter 5Past Questions

Nepal’s International Trade

Structural dynamism in Nepal's foreign trade, Import and export sources, Import and export procedures and documentations, Institutional mechanism for international trade - Public, private.

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Related Study Resources for International Marketing (MGT428)

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